A BRAND IS MORE THAN A LOGO.
IT NEEDS TO BE STRATEGIC &
DELIBERATE.
CONSISTENT & CLEAR.
WHAT IS A BRAND?
A brand is an intangible entity that consists of many elements. The visual identity component of a brand includes logos, fonts, additional graphics, icons, colours, layout style, tone of voice and imagery all crafted to create a certain perception of your service, product or organisation. A solid branding concept is defined in a brand style guide for easy application to your brands marketing collateral.
“When taking aim, the Archer must not look along the arrow, but direct at the mark.”
Thomas Waring
Crafting a new brand is like working with a blank canvas. For us it is exciting, we understand for you however, it may be uncharted territory. With our intuitive creativity and systematic approach we will ensure the process is smooth and rewarding. We take time and care to extract the essential information we need to design a new visual identity that will give you a solid base to launch your brand.
We love breathing new life into existing brands. Just like a house your brand may need an up level. Starting with a brand audit, we work with you to discover where any equity lies in your current visual identity and also identify what needs a refresh. From there objectives are set, the design process begins and we work through phases by phase to reach your target.
Happy with your logo but need to expand to a full branding suite? We will equip you with a solid brand asset library (additional typefaces, sub logos, icons, extended colour palate, imagery) that can be implemented into outreach material for print, online or what ever medium you require.
