PAGE LAYOUT DESIGN IS TRICKY & BEST LEFT TO AN EXPERT IF YOU WANT YOUR WORDS TO BE READ.
PUBLICATIONS
The key to a great layout is understanding the content and developing a visual hierarchy that is balanced, rhythmic and aligned. Other important factors to consider: typeface choice and the relationship between headings, body copy, captions and splash text; High quality and smartly cropped imagery; colour palette; consistent branding if the document is of commercial nature and most importantly: white space – sometimes the most effective layouts work because of what is left off the page.
“When taking aim, the Archer must not look along the arrow, but direct at the mark.”
Thomas Waring
Company profile booklets, brochures, product catalogues, bi-monthly/quarterly reports are all an important part of your company’s out reach collateral. We ensure your branding is consistent and the overall concept is on brand, at the same time crafting a high quality layout that effectively presents your content to reach your audience.
This is a document that requires experience to produce effectively. Our approach is to understand your content, your audience and how best to organise the information. We believe that a precise, aligned and balanced layout is key. We will explore technical graphs and tables that are required to engage the audience and ensure the important details are clear well received. We can also work to an existing style guide for an established design and ensure consistency with previous volumes.
Understanding your content and how best to present it, is paramount. We develop concepts that integrate essential layout elements to provide ease in readability and high level reader engagement. We can also work to a an existing style guide for an established publication. Our print suppliers are carefully selected to suit the projects individual requirements or we can supply print ready files if you have your own printer. Digital file supply for e-books is also available.
Clear and precise layouts are required for any kind of technical information presentation. We work with manufactures and on sellers that require product specification pages, manuals or instructional guides. We are able to craft technical illustrations or can work with your current asset library.
